Winners

Category A:
Best Multi-Discipline
Campaign


Gold
Title: Bud Light M&M Steaks in Cases
Marketer: Labatt Breweries of Canada
Agency: Downtown Partners


Silver
Title: Degree Poker Championship 2005
Marketer: Unilever Canada
Agency: Segal Communications

Bronze
Title: Becel - 28 Day Challenge
Marketer: Unilever Canada
Agency: Ryan Partnership Canada

Category B:
Best Sponsorship or
Tie-In Campaign


Gold
Title: Budweiser Super Bowl Tailgate Train
Marketer: Labatt Breweries of Canada
Agency: Downtown Partners

Bronze
Title: Olay - Live in Sync
Marketer: Procter & Gamble
Agency: Ryan Partnership Canada

Category C:
Best Use of Direct Marketing


Bronze
Title: 2006 Eclipse Launch DM
Marketer: Mitsubishi
Agency: Proximity Canada

Category D:
Most Innovative
Idea or Concept


Gold
Title: Degree Poker Championship 2005
Marketer: Unilever Canada
Agency: Segal Communications

Silver
Title: Wineology
Marketer: E&J Gallo
Agency: Proximity Canada

Bronze
Title: Bud Light M&M Steaks in a Case
Marketer: Labatt Breweries of Canada
Agency: Downtown Partners

Category E:
Best Use of Interactive Media


Gold
Title: Hit On My Hot Guy
Marketer: Unilever Canada
Agency: Capital C

Bronze
Title: Pepsi and Doritos Be First to Play!
Marketer: Pepsi-QTG Canada and Frito Lay
Agency: iC Group

Category F:
Most Effective Long Term
Promotion Marketing Campaign


Gold
Title: Country Harvest "Harvest of Hope"
Marketer: Weston Bakeries
Agency: B STREET Communications Inc.

Silver
Title: VISA Win What You Buy
Marketer: Visa Canada
Agency: M Marketing

Bronze
Title: Start Your Day with Goodness with
Quaker & Tropicana
Marketer: Pepsi QTG Canada
Agency: OSL Marketing

Category G:
Best Activity Generating
Brand Awareness
& Trial Recruitment


Gold
Title: XBOX 360 Launch
Marketer: Microsoft Canada
Agency: Capital C

Silver
Title: Bud Light M&M Steaks in a Case
Marketer: Labatt Breweries of Canada
Agency: Downtown Partners

Bronze
Title: Garnier Green Room
Marketer: Garnier Canada
Agency: Big Image

Category H:
Best Activity
Generating Brand Volume


Gold
Title: Bud Light M&M Steaks in a Case
Marketer: Labatt Breweries of Canada
Agency: Downtown Partners

Silver
Title: Video Ex
Marketer: Molson Canada
Agency: Cossette Communications
Group - Blitz Direct Date & Promotion

Bronze
Title: Degree Poker Championship 2005
Marketer: Unilever Canada
Agency: Segal Communications

Category I:
Best Activity
Generating Brand Loyalty


Gold
Title: Dove Masterbrand Promotion 2
Marketer: Unilever Canada
Agency: Capital C

Bronze
Title: Nike Runner's Lounge
Marketer: Nike
Agency: Inventa

Category J:
Best Business-to-Business
Campaign


Bronze
Title: Workplace Makeover Promotion
Marketer: Canada Post Corporation
Agency: Cossette Communications
Group - Blitz Direct Date & Promotion

Category K:
Best Retail Account-Specific
or Channel Marketing Activity


Gold
Title: Feed Your Game
Marketer: Hershey Canada
Agency: Millenium Inc.

Silver
Title: Barbie Boutique at Toys R Us
Marketer: Mattel Canada
Agency: Ryan Partnership of Canada

Bronze
Title: Canada Post -
Never Forget a Birthday
Marketer: Canada Post Corporation
Agency: Capital C

Category L:
Best Dealer or
Salesforce Activity


Bronze
Title: Bell Express Vu:
Your Ticket to Way Better TV
Marketer: Bell
Agency:  Capital C

Category M:
Best Brand-Building Campaign


Gold
Title: Pontiac Crève l'Écran
(Pontiac Great Giveaway)
Marketer: General Motors of Canada
Agency: Cossette Communications
Group - Blitz Direct Date & Promotion

Silver
Title: Degree Poker Championship 2005
Marketer: Unilever Canada
Agency: Segal Communications

Bronze
Title: Becel - 28 Day Challenge
Marketer: Unilever Canada
Agency: Ryan Partnership Canada

Category N:
Best Cause or
Charity Marketing Campaign


Gold
Title: Why Begin?
(Pourquoi Commencer?)
Marketer: Montreal's Public Health Department
Direction de santé publique de Montreal
Agency: LXB Communication Marketing

Silver
Title: "Go Have 1" Street Team
Marketer: Canadian Breast Cancer Foundation
(BC/Yukon Chapter)
Agency: Blitz Direct Data and Promotion

Bronze
Title: Canadian Tire Red Ball Campaign
Marketer:  Canadian Tire
Agency: FUSE Marketing Group Inc.

Category O:
Best Event Marketing Campaign


Gold
Title: Nike RUNTO
Marketer: Nike
Agency: TrojanOne

Silver
Title: XBOX 360 Launch
Marketer: Microsoft Canada
Agency: Capital C

Bronze
Title: "Take BART to BC"
Street Team and Sweepstakes
Marketer: Tourism BC
Agency: Blitz Direct Data and Promotion

Category P:
Best Small Budget Campaign


Bronze
Title: Barbie and the Magic of Pegasus
at Kernels
Marketer: Mattel Canada
Agency: Ryan Partnership Canada

Best in Show

Title: Degree Poker Championship 2005
Marketer: Unilever Canada
Agency: Segal Communications