Winners

Category A:
Best Multi-Discipline
Campaign


Gold
Title: Start Your Day With Goodness
Marketer: Pepsi QTG Canada
Product: Quaker and Tropicana
Breakfast Products
Agency: OSL Marketing Inc.


Silver
Title: Skateboard Like A Pro
Marketer: Parmalat
Product: Black Diamond Cheestrings
Agency: Millenium Inc.

Bronze
Title: Camp Touch
Marketer: Unilever
Product: Axe
Agency: Segal Communications

Category B:
Best Sponsorship or
Tie-In Campaign


Gold
Title: MasterCard Priceless Moments
NHL Restaurant Program
Marketer: MasterCard Canada
Product: MasterCard
Agency: Armstrong Partnership Ltd.

Silver
Title: Live Your Dream
Marketer: Deeley Harley-Davidson
Canada
Product: Motorcycles
Agency: OSL Marketing Inc.
Copywriters: Ursula Jugel, Luc Dupéré
Producer/Director for TV Spot:
Caroline Wrinch

Bronze
Title: Days Inn: Shrek Are We There Yet?
Marketer: Days Inn Canada
Product: Shrek: Are We There Yet?
Shrek Themed Rooms
Agency: Segal Communications

Bronze
Title: Flip Flop With SpongeBob
Marketer: Parmalat
Product: Black Diamond Cheestrings,
Cheese Slices, Yo-burst
Agency: Millenium Inc.

Category C:
Best Use of Direct Marketing


Gold
Title: Fisher Price Play ‘n Tell Program
Marketer: Mattel
Product: Fisher Price
Agency: Ryan Partnership Canada

Silver
Title: eForce Wireless
Long Distance Program
Marketer: eForce
Product: CIBC Guaranteed Proof
Wireless Long Distance
Agency: FUSE Marketing Group

Bronze
Title: Veet Rasera Solo Mailer
Marketer: Reckitt Benckiser Canada Inc.
Product: Veet Rasera
Agency: OSL Marketing Inc.

Category D:
Most Innovative
Idea or Concept


Gold
Title: Gift Card Mall
Marketer: Shoppers Drug Mart
Product: Gift Card Mall
Agency: FUSE Marketing Group

Silver
Title: MasterCard “We’re At Your Service”
Holiday Shopping Experience
Marketer: MasterCard Canada
Product: MasterCard
Agency: Armstrong Partnership Ltd.

Bronze
Title: Air Miles “Live Free For a Year”
Marketer: The Loyalty Group
Product: Consumer Loyalty Program
Agency: Takamatsu Group
Advertising agency: MacLaren McCann

Category E:
Best Use of Interactive Media


Gold
Title: Launch of dove.ca
Marketer: Unilever
Product: Dove
Agency: Ryan Partnership Canada

Silver
Title: Unlock Cheesy’s Prize Vault
Marketer: Parmalat
Product: Black Diamond Cheestrings
Agency: Millenium Inc.

Bronze
Title: Kraft – Back to School
Marketer: Kraft Canada
Product:  Corporate
Agency: Capital C Communications

Category F:
Most Effective Long Term
Promotion Marketing Campaign


Gold
Title: MoOOo You Win!
Marketer: Dairy Farmers of Canada
Product: Milk
Agency: QVS Promotions

Silver
Title: VISA Win What You Buy
Marketer: Visa Canada
Product: Financial Services
Agency: M Marketing

Bronze
Title: Visa Savings
Marketer: Visa Canada
Product: Financial Services
Agency: M Marketing

Category G:
Best Activity Generating
Brand Awareness
& Trial Recruitment


Gold
Title: MasterCard “We’re At Your Service”
Holiday Shopping Experience
Marketer: MasterCard Canada
Product: MasterCard
Agency: Armstrong Partnership Ltd.

Silver
Title: Purina Pro Plan Protections Tour
Marketer: Nestle Purina
Product: Pro Plan
Agency: Publicis Dialog

Bronze
Title: Kids Fly Free with
Universal and Peter Pan
Marketer: Universal Studios Canada
Product:  Peter Pan DVD
Agency: Capital C Communications

Category H:
Best Activity
Generating Brand Volume


Gold
Title: Way Better TV
Marketer: Bell  
Product: ExpressVu 
Agency: Capital C Communications 

Silver
Title: Skateboard Like A Pro
Marketer: Parmalat
Product: Black Diamond Cheestrings
Agency: Millenium Inc.

Bronze
Title: Air Miles “Live Free For a Year”
Marketer: The Loyalty Group
Product: Consumer Loyalty Program
Agency: Takamatsu Group
Advertising agency: MacLaren McCann

Category I:
Best Activity
Generating Brand Loyalty


Gold
Title: VISA Win What You Buy
Marketer: Visa Canada
Product: Financial Services
Agency: M Marketing

Silver
Title: Doritos Junos Fan Choice Award
Marketer: Frito Lay Canada
Product: Doritos
Agency: Capital C Communications

Bronze
Title: The Joys of Driving
Marketer: Nissan North America
Product: Nissan Parts and Service
Marketing Program
Agency: The Marketing Store

Category J:
Best Business-to-Business
Campaign


Gold
Title: Maple Leaf Foodservice “Best Of”
Marketer: Maple Leaf Foodservice
Product: Proteins
Agency: Takamatsu Group

Silver
Title: VISA Savings for Business
Marketer: Visa Canada
Product: Financial Services
Agency: M Marketing

Bronze
Title: CIBC Open a CAIS Account
and Win Promotion
Marketer: CIBC
Product: CAIS Account
Agency: FUSE Marketing Group

Category K:
Best Retail Account-Specific
or Channel Marketing Activity


Gold
Title: Gift Card Mall
Marketer: Shoppers Drug Mart
Product: Gift Card Mall
Agency: FUSE Marketing Group

Silver
Title: McDonald’s Greatest NHL Trophies
Marketer: McDonald’s Canada
Product: McDonald’s Mini Trophies
Agency: The Marketing Store

Bronze
Title: Start Your Day With Goodness
Marketer: Pepsi QTG Canada
Product: Quaker and Tropicana
Breakfast Products
Agency: OSL Marketing Inc.

Category L:
Best Dealer or
Salesforce Activity


Bronze
Title: The Little Penguin Launch
Marketer: Southcorp Wines
Product: the Little Penguin
Agency:  Blitz Direct, Data and
Promotion - a division of Cossette West

Category M:
Best Brand-Building Campaign


Gold
Title: MasterCard “We’re At Your Service”
Holiday Shopping Experience
Marketer: MasterCard Canada
Product: MasterCard
Agency: Armstrong Partnership Ltd.

Silver
Title: Launch of dove.ca
Marketer: Unilever
Product: Dove
Agency: Ryan Partnership Canada

Bronze
Title: VISA Win What You Buy
Marketer: Visa Canada
Product: Financial Services
Agency: M Marketing

Category N:
Best Cause or
Charity Marketing Campaign


Gold
Title: VISA “Paralympic Team Dream”
Campaign
Marketer: Visa Canada
Product: Financial Services
Agency: M Marketing

Gold
Title: KidSport Program
Marketer: Old Dutch Foods Ltd
Product: Restaurante Style
Premium Tortilla Chips
Agency: LPi Communications Group

Bronze
Title: Harvest of Hope II
Marketer:  Weston Bakeries Ltd.
Product: Country Harvest
Whole Grain Breads
Agency: B STREET Communications

Category O:
Best Event Marketing Campaign


Gold
Title: MasterCard “We’re At Your Service”
Holiday Shopping Experience
Marketer: MasterCard Canada
Product: MasterCard
Agency: Armstrong Partnership Ltd.

Silver
Title: Fritos Fandemonium
Marketer: Frito Lay Canada
Product:  Fritos
Agency: Capital C Communications/
TSN / CIM

Bronze
Title: Thirst
Marketer: Heineken
Product: Heineken
Agency: Ryan Partnership Canada

Category P:
Best Small Budget Campaign


Gold
Title: Tamagotchi Connect Launch
Marketer: Bandai Canada
Product: Tamagotchi Connection
Agency: Takamatsu Group

Silver
Title: Unlock Cheesy’s Prize Vault
Marketer: Parmalat
Product: Black Diamond Cheestrings
Agency: Millenium Inc.

Bronze
Title: Rethink Mondays at Milestone's
Marketer: Milestone’s Grill & Bar
Product: Bellini 'Zoopik' for
reThink Breast Cancer
Agency: Capital C

Best in Show

Title: MasterCard “We’re At Your Service”
Holiday Shopping Experience
Marketer: MasterCard Canada
Product: MasterCard
Agency: Armstrong Partnership Ltd.