Winners

1. Best Multi-discipline Campaign

Gold
Title: "Project Goalie" -
Don Cherry NHL Playoff Hockey Promotion
Client: Molson Canada
Agency: Capital C Communications


Silver
Title: C-Day - Launch of new Chevrolet
Client: General Motors Canada
Agency: Blitz Direct Data & Promotions


Silver
Title: Juno's - Doritos Fan Choice
Client: Frito Lay Canada
Agency: Capital C Communications


Bronze
Title: Celebration Quebec
Client: Kellogg Canada Inc.
Agency: Marketing Drive Worldwide

2. Best Sponsorship or Tie-in Campaign

Gold
Title: "Project Goalie" -
Don Cherry NHL Playoff Hockey Promotion
Client: Molson Canada
Agency: Capital C Communications


Silver
Title: SpongeBob is Poppin' Up
Client: Parmalat
Agency: Millenium Inc.


Bronze
Title: Bell Rodeo X
Client: Calgary Stampede, Bell Canada
Agency: TrojanOne

3. Best Use of Direct Marketing

Gold
Title:
Client:
Agency:


Silver
Title:
Client:
Agency:


Bronze
Title:
Client:
Agency:

4. Most Innovative Idea or Concept

Gold
Title: Butterflies are Free
Client: Hallmark Canada
Agency: Capital C Communications


Silver
Title: ThermaSilk Heat to Reveal Your Style
Client: Unilever Canada
Agency: Ryan Partership Canada


Bronze
Title: Air Miles Mega Miles
Client: The Loyalty Group
Agency: Takamatsu Group

5. Best Use of Interactive Media

Gold
Title: Cineplex Reelm@il Program
Client: Cineplex Galaxy LP
Agency: B STREET Communications


Gold
Title: dugg.ca
Client: McDonald's Restaurants of Canada Ltd.
Agency: The Marketing Store


Silver
Title: Getnlucky.com
Client: Panasonic Canada Inc.
Agency: Strateco-Blitz



Bronze
Title: Pepsi Stuff
Client: Pepsi-QTG Canada
Agency: Capital C Communications

6. Most Effective Long-term
Promotion Marketing Campaign

Gold
Title: Wrap Yourself in Softness
with Dove & Dove Beauty Rewards
Client: Unilever Canada
Agency: Ryan Partnership Canada

7. Best Activity Generating
Brand Awareness and Trial

Gold
Title: Air Miles Mega Miles Mega
Client: The Loyalty Group
Agency: Takamatsu Group


Silver
Title: Wonder Wackis Product Launch
Client: Weston Bakeries Limited
Agency: B STREET Communications


Bronze
Title: Ontario Instant Millions Express
Client: Ontario Lottery and Gaming Corporation
Agency: The Marketing Store

8. Best Activity Generating Brand Volume

Gold
Title: SpongeBob is Poppin' Up
Client: Parmalat
Agency: Millenium Inc.


Silver
Title: Celebration of Quebec
Client: Kellogg Canada Inc.
Agency: Marketing Drive Worldwide


Bronze
Title: Pepsi Stuff
Client: Pepsi-QTG Canada
Agency: Capital C Communications

9. Best Activity Generating Brand Loyalty

Gold
Title: VISA Win What You Buy
Client: Visa Canada
Agency: M Marketing Services Inc.


Silver
Title: Pepsi Stuff
Client: Pepsi-QTG Canada
Agency: Capital C Communications


Bronze
Title: Cineplex Odeon Collector Tickets Promotion
Client: Cineplex Galaxy LP
Agency: B STREET Communications

10. Best Business -to-Business Category

Gold
Title: Maple Leaf Foodservice -
Best of Operator Program
Client: Maple Leaf Food Service
Agency: Takamatsu Group


Silver
Title: VISA Savings for Business
Client: Visa Canada
Agency: M Marketing Services Inc.

11. Best Retail Account Specific or
Channel Marketing Activity

Gold
Title: Butterflies are Free
Client: Hallmark Canada
Agency: Capital C Communications


Silver
Title: Munch Money
Client: MasterCard Canada
Agency: Armstrong Partnership


Bronze
Title: Coca-Cola/7-Eleven "Cup Crazy"
Client: Coca-Cola Ltd.
Agency: B STREET Communications

12. Best Dealer or Sales Force Activity

Gold
Title: Mission Possible
Client: Bell ExpressVu
Agency: Capital C Communications

13. BBB - Best Brand Building

Gold
Title: Cold Crew
Client: BC Dairy Foundation
Agency: TrojanOne


Silver
Title: Pepsi Stuff
Client: Pepsi-QTG Canada
Agency: Capital C Communications


Bronze
Title: Getnlucky.com
Client: Panasonic Canada Inc.
Agency: Strateco-Blitz

14. Best Cause or Charity
Marketing Campaign

Gold
Title: Purolator Tackle Hunger
Client: Purolator
Agency: The Gem Group Ltd.


Silver
Title: Mattel Charity Program at Wal*Mart
Client: Mattel Canada
Agency: Ryan Parternship Canada


Bronze
Title: Hopes and Dreams -
Team for the Mully Children's Orphanages
Client: MCF Orphanages
Agency: Onyx Marketing Group

15. Best Event Marketing Campaign

Gold
Title: RUNTO
Client: Nike
Agency: TrojanOne


Silver
Title: Le Plus Grand Séducteur du Quebec
Client: Unilever Canada
Agency: Segal Communications Inc.


Bronze
Title: Blue Light Motel
Client: Labatt
Agency: The GEM Group Ltd.

16. Best Small Budget Campaign

Gold
Title: Tetley Mother's Day Promotion
Client: Tetley Canada
Agency: FUSE Marketing Group


Silver
Title: High Tech Connections at MAC's
Client: Coca-Cola Ltd.
Agency: B STREET Communications

Best In Show

Title: Butterflies are Free
Client: Hallmark Canada
Agency: Capital C