Formed in 2001 by five entrepreneurial agency leaders, CAPMA – Canadian Agencies Practicing Marketing Activation – continues to be a truly unique organization and according to our membership, a very valuable business tool!

CAPMA is the only Canadian association of marketing agencies that dedicates its resources to ensuring its members are well positioned for sustained growth; by providing privileged and convenient access to like-minded agency leaders with high value networking and ongoing learning opportunities.

Membership Benefits?

We are dedicated to the CEO’s, Presidents, Partners, Managing Directors and leaders of Canada’s top marketing agencies. In this environment, you can be assured that your business interests, goals and challenges are being shared amongst well-respected peers within the industry.

Our mission is simple – to boost the immediate top line and bottom line results of our member agencies, and ensure they are positioned for long-term growth.

Take a few minutes now to explore the many benefits of a membership with CAPMA.

Access to our high-value partnership with the ICA including member discounts on business operating expenses, exclusive industry compensation surveys and in-house research support
Our unique partnership with IMI International provides members with exclusive content and the latest industry & consumer research findings to help steer strategy and win pitches!
Opportunities to build your firm’s capabilities through access to privileged and valuable resources.
High value networking opportunities with like-minded peers & industry thought leaders
Raised profile and recognition within the industry via the ICA member agency search function & our own PROMO! Awards
Share best practices & receive discounted access to learning & development opportunities
Curated content for member meetings that is engaging and informative




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PROMO! Awards

The annual PROMO! Awards celebrate the best Canadian Brand Activation programs from the past year. Brought to you by CAPMA (Canadian Agencies Practicing Marketing Activation), the PROMO! Awards are judged by a panel of senior industry execs who look for breakthrough creative, strategic brilliance and outstanding results.

See Past Winners



CAPMA Membership

What Member Agencies say?

On top of the fantastic camaraderie, there just aren't other opportunities to be able to discuss key business issues with people in the exact same situation. The CAPMA board is constantly adding sessions with external resources on topics ranging from operations, pricing, staffing and more. We've successfully leveraged quite a few of these resources directly after meeting them through CAPMA and our agency is better because of it.

Rob Levy, President, BrandFire Marketing Group

I cherish the opportunity to share learnings and challenges with my fellow senior agency leaders. That’s the invaluable part of CAPMA!

Mark Harrison, President & CEO, T1

I have been a member of CAPMA from its inception and I continue to receive great value from our membership. One of my favourite benefits of membership is our research partnership with IMI International where I have learned that in this ever changing digital/social/mobile world, the strategic tools of Brand Activation are still the best way to drive purchase results.”

Rico DiGiovanni, President, Spider Marketing

Experience CAPMA

High profile networking opportunities

2015 PROMO! Awards

Tim Williams – getting paid for value instead of Time

2014 Holiday Social with guest speaker Tony Chapman discussing the future of marketing

2014 Member Meeting in Mt. Tremblant featuring guest speaker Dan Hunter from IMI

2014 - Vincent Dong CA presented a bird’s eye view into KPI’s and financial benchmarks of brand activation industry

2016 - 2017 CAPMA Executive

Troy Yung
Troy Yung

Managing Partner, 6 Degrees

Melody MacPherson
Melody MacPherson

Managing Director, LPi Toronto

Michel Lamarre
Michel Lamarre

VP Brand Activation, Cossette Montreal

Kelly McCarten
Kelly McCarten

SVP, Mosaic Sales Solutions

Imran Choudhry
Imran Choudhry

Vice-President, T1

Past Presidents

Chad Grenier (2014-2015)

Matthew Diamond (2012 – 2013)

Mike Armstrong (2010 – 2011)

Amey Harding (2008-2009)

Garo Keresteci (2006-2007)

Rico DiGiovanni (2004-2005)

Duncan McLaren (2002 - 2003)